Mark McCrindle - The Investment Series

"It is imperative that we observe the shifts, respond to the trends, and make the necessary changes to remain relevant."

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Social Research

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader. He is regularly commissioned to deliver strategy and advice to the boards and executive committees of leading organisations in Australia and overseas.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

McCrindle Research

McCrindle is engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

For McCrindle, research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known.

Their expertise is analysing findings and effectively communicating insights and strategies. Their skills are in designing and deploying world class social and market research. Their purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers they help organisations, brands and communities know the times.

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